![hidden figures movie hidden figures movie](https://www.cinepremiere.com.mx/wp-content/uploads/2017/01/Talentos-ocultos-critica-pelicula-900x491.jpg)
The trailers highlighted the hilarious one-liners by the cast while illuminating the struggles of African-American females in the 1960s.
#Hidden figures movie movie#
The marketing team of the movie really killed it with this one. So while “Rogue One” was staying strong at the box office, “Hidden Figures” made a sure and steady climb, enough to make it a neck-and-neck race when the Fox drama finally expanded wide this weekend. The film got a lot of buzz in its limited release but steered clear of “Rogue One” while it did so. Moreover, Exhibitor Relations senior analyst Jeff Bock added that “‘Hidden Figures” is like a missing chapter from a history book… audiences love when that happens.” So the movie educated audiences on something they might’ve overlooked.Īlso Read: 'Hidden Figures' Tallies $1.2 Million at Thursday Box Office 2.
![hidden figures movie hidden figures movie](https://www.greenbeltonline.com/wp-content/uploads/2017/01/1.jpg)
The new year began on a positive note with this film, a true story about three female NASA mathematicians that defied society’s rules to accomplish things that hadn’t been done before.Īlso, it’s a movie for women: According to opening-weekend surveys, 64 percent of moviegoers seeing the film were women - 43 percent of attendees were Caucasian, while 37 percent were African-American. Strong Female-Oriented Film for Beginning of Year See 7 reasons why the female had a strong launch below. The film holds a CinemaScore of A+ and a Rotten Tomatoes score of 93 percent. “A terrific, inspiring story that provides a great escape in the movie theater while also educating audiences about these amazing women,” comScore senior analyst Paul Dergarabedian told TheWrap. The strong cast, the subject matter and the film’s marketing campaign are just a few reasons why the drama had a successful opening weekend.Īlso Read: 'Rogue One' Edges Past 'Hidden Figures' to Win 4th Straight Weekend “Hidden Figures” earned a stellar $22.8 million, finishing just ahead of “Rogue One” by roughly $1 million. space program, expanded from 25 locations to 2,471 this weekend. Henson and Janelle Monae as three female NASA mathematicians who helped advance the U.S.
![hidden figures movie hidden figures movie](http://trilbee.com/wp-content/uploads/2018/01/hidden-figures-5.png)
The biographical film, starring Octavia Spencer, Taraji P. “Hidden Figures” had a strong weekend at the box office in its first wide weekend - so strong, in fact, that it dethroned the mighty “Rogue One: A Star Wars Story” as box office champion.